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McKinsey: Micromobility market to hit $300B in the US
McKinsey: Micromobility Market To Hit $300B In The US

McKinsey: Micromobility market to hit $300B in the US

Micromobility is the new buzz in the mobility industry, the companies operating in the segment rapidly raise money and acquire customers, however, its profitability remains under question. Since 2015 $5.7 billion was invested in micromobility startups, 85% of it in China according to a new McKinsey report. Micromobility companies have been riding the wave of appetite that urban dwellers have for shared mobility solutions and are already well used to car sharing services.

According to McKinsey models, the micromobility market will be between $200 and $300 billion in the US, $100–150b in the EU and $30–50b in China by 2030 (this is due to higher revenues in the US).


Uber includes public transportation in its app

Uber has added information about public transit in its app in select locations. The program will be tested in Denver in cooperation with local public transit company Regional Transportation District. Along with including information on Uber Pool and Uber X, the app will display ETAs of public trains, buses, and subway. According to the company representative, the ride-hailing company also plans to include an option for purchasing tickets for public transportation in the app.

Uber will be rolling out the functionality gradually throughout the US and the rest of the world during this year. The program is managed in partnership with a transit data company Moovit, which in turn works with 7000 transit agencies worldwide to receive real-time data.


Didi publishes data on trips in 2018

China’s largest ride-hailing operator Didi Chuxing published data about utilization of its services in 2018. According to a study by BigData Research, 81% of users in China prefer ride-hailing over taxis, clearly reflecting on the usage of Didi.

In 2018 the platform had 550 million users, with 31 million drivers. 48.8 billion kilometers were covered through the Didi services — with 800 million through pooled services.

However, the company has been going through a rough patch after two female passengers were killed at the hands of drivers. The company is now trying to implement new safety rules to recover its reputation.

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